Bethaney Rubin-Quesnelle joins Thentia as Director of Business Analysis, Training and Documentation

Thentia’s hire of Director, Business Analysis, Training and Documentation to enhance customer experience by delivering incremental benefits to support implementation, delivery, training

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Toronto, January 19, 2022 – Thentia is pleased to welcome Bethaney Rubin-Quesnelle as its new Director of Business Analysis, Training and Documentation. With nearly two decades of experience in business analysis and corporate training, Rubin-Quesnelle will help implement and streamline Thentia’s business analysis team, ensuring regulators enjoy seamless adoption of Thentia Cloud, a turnkey platform with functionalities to support all critical regulatory requirements including license applications and renewals, continuing education and quality assurance, complaints management, governance, finance and payments, and reporting.

In her new role, Rubin-Quesnelle will have an immediate focus on optimizing Thentia’s requirements gathering process and creating synergies with quality assurance groups in order to streamline the business and help maintain the high-growth trajectory of the company.

“I am thrilled to be joining Thentia’s commercial team. After several years of working in financial services, I’m looking forward to being able to translate my business analysis experience to the tech sector,” Rubin-Quesnelle says. “I understand the demands that highly regulated industries face and feel. Thentia’s single minded mission to modernize the regulatory world is totally in line with my own ambitions.”

Rubin-Quesnelle joins Thentia from CIBC, where she began as a corporate trainer in 2005 before becoming a business analyst and eventually a senior business system consultant, a role in which she helped senior leadership during executive decision-making processes by recommending data-driven corrective actions and improvements to deliver ideal client outcomes. Prior to CIBC, she worked as a training manager at Percepta and Arvato, where she led a team of training specialists responsible for new hire training design and delivery which focused on technical, sales, and soft-skills development.

Throughout her experience, she’s proven herself in the areas of team leadership, business analysis, project management, organizational problem-solving, planning, and customer service. She says persistent inquiry in the name of clarity is at the heart of her approach.

“Question everything, question everything, and take nothing at face value,” she says. “That’s the biggest thing you need to do in this field: learn to question everything. The key of a successful business analyst is not to know. It’s to question and ask, because that’s where you find the gaps,” Quesnelle adds.

“We’re bringing on skilled individuals with experience in the business to ensure we are taking the appropriate steps to better serve our customers every day,” says Thentia CEO, Julian Cardarelli. “Bethaney will deliver incremental benefits to all our clients in multiple key areas to support the implementation, delivery, and training processes, ensuring success across the platform at every step in the customer journey.”

Bethaney joins Thentia at an exciting time of impressive growth for the company, which recently increased its employee base by 300% and marked two major capital events in 2021. Most recently, Thentia partnered with leading venture debt provider Espresso Capital on a $15-million credit facility to accelerate its rapid expansion into new markets, and in May announced a Series B investment of $10 million led by New York City-based Spring Mountain Capital with participation from BDC Capital.

About Thentia:

Founded in Canada, with operations in the U.S. and trusted by regulatory agencies in North America and worldwide, Thentia was developed by subject matter experts with a mission to transform GovTech through best-in-class technology and the executive leadership regulators deserve. Its secure, modern and elegant solution, Thentia Cloud, is revolutionizing the way agencies manage data and licensing by bringing the entire process into the 21st century with speed, automation, ease of use, and best-in-class support. For more information, visit

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