Thentia’s leadership team is a diverse and exceptional group of professionals who have brought major influence not only to the company’s direction, but to their own teams. Those teams make up Thentia’s structure, functionality, and culture and contribute to our overall success. In our Leadership Spotlight series, we sit down with members of our leadership team to discuss everything from the importance of powerful leadership influence in the tech industry to, of course, the path that led them to Thentia.
This month, we spoke with Anne Benoit, Thentia’s Sr. Marketing Manager and current acting Head of Marketing.
Anne is a dedicated Marketing professional with a creative mind. She brings over 15 years of experience to the Thentia team and has been with the company since January 2022. Anne leads the dynamic Thentia Marketing Department alongside Carolyn Goard, VP of Marketing. Early in her career, Anne lived and worked in Australia for multiple creative marketing agencies and has since moved back to Toronto, Ontario, where she lives with her family, including her two young sons.
What makes you passionate about marketing for a GovTech company?
I think in much of my past experience, even when I was not working with a GovTech provider, I have always taken the position of advocating for the everyday person, whom we sometimes call the user, or the customer, or the citizen depending on the instance. Having a user-centered philosophy and a strong service culture are things I very much believe in. Since joining Thentia, I have been motivated by the voices I have heard from government leaders in their desire to better serve the public. That aligns with my own philosophy. As disenchanted as we sometimes feel with our governments, it’s good to be reminded that there are many people earnestly working to create better outcomes or experiences for us all.
What do you think separates Thentia from the rest of the tech world?
I think Thentia is answering the call that exists across all industries, both private and public sector, for more streamlined, user-friendly and efficient technology. I think that in the GovTech space, Thentia separates itself by focusing in on regulatory bodies, by continuing to build and invest in our company’s regulatory expertise and by providing uncomplicated solutions that really transform people’s day-to-day work.
If you could give your younger self a piece of professional advice, what would it be?
I worked in ad agencies of all different sorts for a while. I met and learned from a lot of talented, creative people. I learned how to work fast and deliver on a brief, and I also had fun. However, when I left that world and started working in tech, I can’t say that I missed agency life for a minute. I find this world so much more exciting and substantial. So looking back, I would have encouraged myself to jump in even sooner! Also to never be afraid to ask questions, especially when you’re young or new to a role.
What do you love most about Thentia’s company culture?
I love working with our marketing team. Everyone is so supportive of each other, it’s fantastic. I also love the honesty with which the company communicates its success. It’s real, we’ve earned it, and we don’t need to pretend. Thentians will always tell it like it is, without hyperbole.
Why do you think companies would benefit from having more women in leadership roles?
I would hope that by this point in time, the answer to that question would be obvious. It’s about having diversity of thought and experience, not just about pushing women forward. When every tool in your belt is a hammer, everything begins to look like a nail. I also really believe that younger people are motivated when they see leaders who they can relate to, or see a bit of themselves in. Everybody benefits from having a balanced leadership.
Do or did you have have specific female leaders as mentors? How did they inspire you?
Absolutely. I’ve had a few women in my life who have greatly inspired me and happened to be around at pivotal points in my career. Someone who I really miss working with is Sara La Mela. She was the Chief Operations Officer of one of the last companies I worked at and is now working with Canva. While being an incredibly talented and accomplished businessperson, she is also someone who knows how to lead and motivate a team, and who also takes the time to help others build themselves up. I am really indebted to her for this reason.